While high profile stars like Rosie Huntington-Whitely, Miranda Kerr and Cara Delevigne fill the nation’s gossip pages, TV screens and billboards, there is a quiet revolution of lesser-known but influential models making millions on social media.
With lucrative endorsements from companies keen to reach their millions of admirers, these Instagram models are raking in the big bucks.
Here’s a run down of the 9 fitness stars who are admired by millions – making a fortune in the process.
1. Kayla Itsines $7.29 million
Australian fitness trainer Kayla Itsines has quickly become a household name thanks to her genius 12-week Bikini Body Guides.
The 24-year-old fitness guru has a loyal following of 4.1 million people on Instagram.
After launching her series of exercise regimes, Itsines toured the world hosting free boot camp workshops for her Bikini Body Guide girls.
2. Paige Hathaway $5.65 million
Paige Hathaway, 26, has a strong following of 3.2 million fans.
The sexy, toned and business savvy Minnesota native now resides in Oklahoma and manages her own fitness courses.
Hathaway is also a representative of Shredz weight loss and bodybuilding products.
3. Chantel Zales $5.36 million
The 25-year-old beauty has 3.1 million followers on her Instagram account.
The Los Angeleno model promotes Shredz weight loss and bodybuilding products.
Aside from having her own calendar, Zales has also been featured in magazines including Maxim and FHM.
4. Ana Cheri $3.57 million
Coming in at No. 4 with an army of 4.6 million followers is Playboy model Ana Cheri.
The California babe was featured in the magazine as the October playmate. Cheri has sponsorships with nutrition and weight loss brand Shredz.
5. Abigail Ratchford $3.42 million
Abigail Ratchford’s sensual posts on the internet caught the attention of Us magazine, Sports Illustrated and Playboy.
The 23-year-old Los Angeles model has 2.7 million followers on Instagram and sells calendars and clothing online.
6. Claudia Alende $3.12 million
Claudia Alende, 22, is a former runner-up for the Miss Bum Bum competition in Brazil.
She has been called Megan Fox’s doppleganger due to her striking resemblance to the actress.
Alende has 2.8 million followers on Instagram and is often found posing in sexy lingerie.
7. Laci Kay Somers $2.98 million
Personal trainer and chef by day and ring girl for mixed martial arts matches by night, Laci Kay Somers is a highly sought-after businesswoman of many trades.
The 24-year-old with 2.4 million followers on Instagram is also a representative of Shredz bodybuilding supplements.
8.Amanda Lee $2.83 million
Amanda Lee, 28, is a certified fitness trainer in Los Angeles. She is also a Pilates instructor and model who is known for her well-toned bum.
She has 2.3 million followers on Instagram.
9. Bella Falconi $2.53 million
Brazilian fitness model, life coach and motivational speaker Bella Falconi has 2.2 million followers on Instagram.
The 28-year-old stunner from Minas Gerais, Brazil, also promotes Shredz bodybuilding and weight loss supplements.